What is Equal Rating and why does it matter?

At Mozilla, our mission is to ensure the internet is a global public resource, open and accessible to all.

An internet that truly puts people first, where individuals can shape their own experience and are empowered, safe, and independent. When billions of people come online for the first time, we want those people to have access to the full set of possibilities the internet brings.

Equal Rating is a model where consumers choose content based on the quality of that content, not the financial power and business partnerships of the provider. “Equal Rating” is in contrast to the term “zero rating,” which is fraught with limitations set into motion by a few powerful players dictating terms for users. When we have equal rating, consumers are able to unlock the full potential of the open web.


How to use this site


Explore key facts and frameworks for deciphering the complexity of connecting the unconnected.


Learn about Mozilla’s activity and point of view on the topics of affordable access and net neutrality.


Review first-of-its-kind research exploring how people actually use the internet when they gain access to data.


Check out projects we think are making a difference in bringing the internet to the masses.


Follow our latest musings on all things to do with fair access, including summaries of events where we’re engaging.

What we’re watching

Subsidized Data User Research Published

Mozilla sponsored researchers in seven countries to investigate how and why people use subsidized services. Here are the summary findings: https://blog.mozilla.org/blog/2017/07/31/mozilla-releases-research-results-zero-rating-not-serving-ramp-internet/

Protecting Net Neutrality

Mozilla’s policy team is challenging Chairman Pai’s attempted roll back of the Open Internet order. Here’s today’s blog post on our efforts in support of net neutrality and Title II:

Balancing the Data Economy

We submitted a response to the European Commission’s consultation on the Data Economy. More on their plans here: https://ec.europa.eu/digital-single-market/en/building-european-data-economy

The Power of Ingenuity

Learn how Equal Rating Innovation Challenge Winner Gram Marg plans to connect 640,000 rural villages in India: https://www.youtube.com/watch?v=QWQONJcwB6w&feature=youtu.be